Hearing Industry News

Audiology Updates

Stay current on the hearing-care landscape. This page curates the latest headlines for audiologists and private practices—covering:

  • manufacturer product launchesHearShield Pro Industry Updates
  • CMS/FDA policy shifts
  • Medicare Advantage and TPA developments
  • reimbursement and coding changes
  • technology breakthroughs
  • practical tips for clinic operations

 

Updated frequently, it’s a single place to scan what matters, filter by topic, and click through for deeper reading.

Industry UPDATES

image depicting 2 patient pathways for appointment- hearing aid or diagnostic

Why Verifying Hearing Aid Benefits Too Early Can Create Workflow Problems

Medicare Advantage hearing benefits have created new challenges for audiology practices. A patient who contacts your clinic for a hearing evaluation may require a different workflow than a patient referred through a third-party administrator (TPA). Learn why verifying the right benefit at the right time helps protect diagnostic billing, documentation, and patient expectations.

Read More »

Manufacturer Annual Reports

Explore annual reports from top hearing aid manufacturers.

Compare results, spot market trends, and stay aligned with the strategies shaping hearing care.

Amplifon 2025

Fiscal Year: January 1 – December 31

Demant 2025

Fiscal Year: January 1 – December 31

GN Resound 2025

Fiscal Year: January 1 – December 31

Sonova 2025/2026

Fiscal Year: April 1 – March 31

WSA 2024/ 2025

Fiscal Year: October 1 – September 30

Plan-Level Visibility Before the Appointment

Stop Guessing Which Hearing Aid TPA Manages the Patient’s Benefit

HearShield Pro helps your team identify TPA involvement, benefit structure, copay ranges, and frequency limitations before the patient arrives.

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HearShield Pro provides plan-level Medicare Advantage hearing aid benefit information. It is not insurance verification and does not confirm live eligibility, authorization, or claim-level coverage.

image depicting 2 patient pathways for appointment- hearing aid or diagnostic

Why Verifying Hearing Aid Benefits Too Early Can Create Workflow Problems

Medicare Advantage hearing benefits have created new challenges for audiology practices. A patient who contacts your clinic for a hearing evaluation may require a different workflow than a patient referred through a third-party administrator (TPA). Learn why verifying the right benefit at the right time helps protect diagnostic billing, documentation, and patient expectations.

Read More »
learning how to explain to a patient what a TPA is for hearing aids

Easily Explain Hearing Aid TPAs to Patients

Confusion around hearing aid TPAs can lead to frustrated patients, unclear expectations, and difficult conversations. Learn how to explain the relationship between insurance companies, third-party administrators, and hearing care providers while building trust through transparency.

Read More »

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