Hearing Industry News
Audiology Updates
Stay current on the hearing-care landscape. This page curates the latest headlines for audiologists and private practices—covering:
- manufacturer product launches
- CMS/FDA policy shifts
- Medicare Advantage and TPA developments
- reimbursement and coding changes
- technology breakthroughs
- practical tips for clinic operations
Updated frequently, it’s a single place to scan what matters, filter by topic, and click through for deeper reading.
Industry UPDATES
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CareCredit Launches CareCredit Pay Later, Expanding Payment Options for Audiology Providers
The new installment loan product is now available at select audiology locations, giving patients a fixed-APR, defined-payoff alternative to the existing CareCredit revolving credit card — all through a single application. CareCredit, a Synchrony solution, has introduced CareCredit Pay Later, an enhanced and rebranded...Read more...
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Beltone scoops record food donations in US hunger relief drive
With its 2026 efforts to help hungry communities, one of the USA’s best-known hearing retailers, Beltone, has bettered its own previous food collecting record. Beltone’s third annual Hear2End Hunger food drive collected 20,640 non-perishable food items in September, exceeding its 20,000-item target by more than three percent. The initiative addresses...Read more...
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Strengthening hearing care where access is limited
How locally led hearing care in Zimbabwe, in partnership with Hear the World Foundation, is enabling earlier identification and more consistent access to sustainable care. The post Strengthening hearing care where access is limited appeared first on Phonak Audiology Blog - Phonak Pro - life is on.Read more...
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MVP Launches Beta of ChatMVP, an AI Business Analyst Built for Hearing Care Practices
The new tool lets practice owners and managers query their own performance data in plain language, with context drawn from more than 1,000 clinics and 15 years of industry history. My Vitals Pro (MVP), a company known for its MVP business intelligence and analytics platform for...Read more...
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Otometrics Launches Aurical IQ Hearing Aid Fitting and Verification Platform
Otometrics, the Hearing & Balance division of Natus Sensory, has introduced Aurical IQ, a next-generation fitting and verification platform featuring a guided workflow that clinical evaluations show can deliver up to 51% faster fitting times for experienced clinicians and 39% improved workflow accuracy for newer clinicians. ...Read more...
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Treatment of Parkinson’s Disease with Virtual Reality
In a recent article by Mahato et al. (2026), 250 individuals with Parkinson’s disease were assigned to either traditional physical therapy or virtual reality (VR)-based programs. This study sought to compare improvements in overall balance, mobility, gait (speed and stride length), obstacle negation, and overall fall risk between groups....Read more... -
SPAN Q4 Meeting Reminder
The American Academy of Audiology’s State Policy Advocate Network (SPAN) will hold its fourth-quarter meeting next week, on October 28, 2026, from 8:00–9:00 pm ET. The meeting will focus on the Audiology and Speech-Language Pathology Interstate Compact (ASLP-IC), with representatives attending to present and answer questions. ...Read more... -
Cochlear Nucleus Nexa System Named to TIME’s Best Inventions of 2026 List
The smart cochlear implant system, which features upgradeable firmware within the implant itself, has been recognized among TIME’s most notable innovations of the year. Cochlear Limited (ASX: COH) has announced that its Nucleus Nexa System has been named one of TIME’s Best Inventions of 2026,...Read more...
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Bill to Extend Medicare Benefits for Hearing Reintroduced in House
The reintroduced legislation would add hearing aids, exams, and other long-excluded services to traditional Medicare coverage for the more than 66 million Americans who rely on the program. Seeking to add hearing benefits to Medicare, Rep Mike Thompson (D-CA) has been tapped to lead theRead more...
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Virginia Audiology Regulations Open for Public Comment
The Virginia Board of Audiology and Speech-Language Pathology published a proposed rule allowing for ABA certification to serve as an alternative pathway for audiology licensure. The public comment period is open from October 19 through November 18, 2026. The American Academy of Audiology encourages Virginia audiologists and other interested...Read more... -
Cearvol’s Liberté and Wave Earn Double Recognition at 2026 Hearing Technology Innovator Awards
Cearvol’s open-ear Liberté and touchscreen-enabled Wave devices were among the winners at this year’s HHTM-presented awards program, which drew submissions across eight categories from companies worldwide. Cearvol announced that its Liberté and Wave hearing devices have both been recognized in the 7th annual Hearing Technology...Read more... -
Waves not behaving themselves
Surprising effects in how sound waves move through air have been identified by new research at City St George’s, University of London, where visual representations were created of wave behaviour changing dramatically above 160 dB at 10 kHz, the noise level inside a high-pitched jet engine. Air molecule vibration is...Read more...
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Beltone Collects More Than 20,000 Food Items in Third Annual Hear2End Hunger Food Drive
The month-long September initiative exceeded its collection goal and marks a 41% increase over 2025, bringing total donations to nearly 40,000 items since the program launched in 2024. Beltone has announced a record-breaking result for its third annual Hear2End Hunger Food Drive, collecting 20,640...Read more...
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What’s that hum? Is mystery ambient low frequency a kind of tinnitus?
Since at least the 1970s, the world has had an infamous hum, the stuff of legend, and known generally as, er…The Hum. In culture, this hum has reverberated perhaps most famously on soundtracks of filmmaker David Lynch’s works, such as Eraserhead and Twin Peaks, in which the genial creator of...Read more...
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Aurahear’s Phil Creighton to deliver EUHA webinar on Auracast
Aurahear’s Phil Creighton is to deliver a webinar for EUHA on Wednesday, 28 October as part of a double bill with Volker Holymeyer from Audio Pro GmbH. Now that the annual Congress is over, the group’s focus is looking at its ongoing education and support...Read more...
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RNID and GN launch Auracast playbook for theatres
UK deaf charity RNID and GN Hearing have joined forces to launch Auracast for Theatres, a new playbook designed to help theatres and other live-performance venues deliver more accessible, inclusive listening experiences. The playbook includes valuable insights from industry professionals, including venue teams and technical...Read more...
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Fortell Expands Prescription AI Hearing Aids to More Than 30 States
The company is broadening access through new brick-and-mortar clinics and Fortell Anywhere, its remote audiology service that delivers live, audiologist-led fittings via video. Fortell has announced an expansion of its prescription AI hearing aids across more than 30 states, adding...Read more... -
Show and tell: Bettear introduces Auracast demo guide for clinics
Auracast transmitter firm Bettear has created a demo kit, centred on its RTX transceiver, to help audiologists show the technology in their clinics. One of the hardest parts of explaining Auracast is that people have to hear it to believe it. The promise...Read more... -
Listen Technologies and Ampetronic appoint SKMac as Mid-Atlantic US representative
Ampetronic | Listen Technologies has enlisted SKMac as their Mid-Atlantic US representative. The companies sell the Auri Auracast system. The two companies, unified under the Allvida family of companies, say they are growing as interest in accessible audio increases and venues look to meet...Read more...
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Our brain bends time when sounds come and go
A new study from Japan, published in Scientific Reports suggests that an approaching sound can even change how we experience time. Subjects – 48 college students in three groups – exposed to a background sound (an approaching noise) subsequently perceived separate tones as lasting longer. But the tones themselves had...Read more...
Why Verifying Hearing Aid Benefits Too Early Can Create Workflow Problems
Medicare Advantage hearing benefits have created new challenges for audiology practices. A patient who contacts your clinic for a hearing evaluation may require a different workflow than a patient referred through a third-party administrator (TPA). Learn why verifying the right benefit at the right time helps protect diagnostic billing, documentation, and patient expectations.
Kellye Davidson
June 22, 2026
Manufacturer Annual Reports
Explore annual reports from top hearing aid manufacturers.
Compare results, spot market trends, and stay aligned with the strategies shaping hearing care.
Amplifon 2025
Fiscal Year: January 1 – December 31
Demant 2025
Fiscal Year: January 1 – December 31
GN Resound 2025
Fiscal Year: January 1 – December 31
Sonova 2025/2026
Fiscal Year: April 1 – March 31
WSA 2024/ 2025
Fiscal Year: October 1 – September 30
Why Verifying Hearing Aid Benefits Too Early Can Create Workflow Problems
Medicare Advantage hearing benefits have created new challenges for audiology practices. A patient who contacts your clinic for a hearing evaluation may require a different workflow than a patient referred through a third-party administrator (TPA). Learn why verifying the right benefit at the right time helps protect diagnostic billing, documentation, and patient expectations.
June 22, 2026
Easily Explain Hearing Aid TPAs to Patients
Confusion around hearing aid TPAs can lead to frustrated patients, unclear expectations, and difficult conversations. Learn how to explain the relationship between insurance companies, third-party administrators, and hearing care providers while building trust through transparency.
June 7, 2026
3 Mistakes to Avoid When Switching Audiology OMS Platforms
Switching audiology software isn’t the hard part—getting it to actually work is. Learn the 3 most common mistakes practices make when transitioning OMS platforms and how to avoid workflow breakdowns, billing issues, and missed revenue.
April 7, 2026
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