Hearing Industry News
Audiology Updates
Stay current on the hearing-care landscape. This page curates the latest headlines for audiologists and private practices—covering manufacturer product launches, CMS/FDA policy shifts, Medicare Advantage and TPA developments, reimbursement and coding changes, technology breakthroughs, and practical tips for clinic operations.
Updated frequently, it’s a single place to scan what matters, filter by topic, and click through for deeper reading.
Industry UPDATES
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Oticon Medical Introduces Ponto Instant Non-Surgical Portfolio
The new portfolio includes the Instant HearBand and Instant SoundConnector, expanding wearable options for bone conduction hearing. Oticon Medical has announced its new non-surgical portfolio, Ponto Instant, designed to broaden access to bone conduction hearing solutions for children and adults. The portfolio adds two...Read more...
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Q1 UK and ROI hearing instrument data a shot in the arm for industry
BIHIMA has released Q1 2026 data on hearing technology market figures, revealing a strong start to the year: The headlines: UK private hearing instrument sales increased by 12.5% on Q4 2025. UK NHS (public) sales dropped by 9%, above Q3 levels and recovering from...Read more... -
Hark! – And all the time it was just the old boiler
Woo-woo or old plumbing infrasound?Photo: Getty Images/iStockphoto – Antonis Liokouras – ISO3000 Those creepy sounds in old houses that get one all worked up and believing in all sorts of mysterious stuff are likely caused by something on the rational side of the line between...Read more... - A Domino Effect: The One Big Beautiful Bill Act’s Medicaid Repercussions
- Audien Hearing Launches Atom Air for $149
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Starkey Employees Join Minnesota Lynx Changemakers Night to Support Community Leadership
EDEN PRAIRIE, MINNESOTA — Starkey employees recently joined community leaders and local organizations at Changemakers Night, part of the Minnesota Lynx Changemakers platform, to celebrate mentorship, leadership, and community impact in support of Girls Taking Action. The evening highlighted organizations dedicated to empowering young women and creating opportunities...Read more... -
Audien Hearing Launches Atom Air OTC Hearing Aid
The new device is designed for simplicity and comfort, aiming to lower barriers for new users. Audien Hearing has announced the launch of the Atom Air, an ultra-lightweight over-the-counter (OTC) hearing aid. The device is designed as a ready-to-use solution that does...Read more... - GN CEO Peter Karlströmer on GN-Amplifon Deal: “We’re Creating an Even Stronger Company”
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Build a Better Audiology Practice: The Financial Tools That Can Help Make it Possible
By Stephanie Czuhajewski and Amar Malik You’re a clinician, an employer, a business operator – and increasingly, a financial navigator for your patients – all at once. Independent practice owners already know firsthand that running a growing audiology practice means wearing many hats. Rising overhead, lean staffing, and...Read more... -
The 2026 EUHA Congress party will be very orange
The Netherlands having been chosen as the 2026 partner for the EUHA Congress – taking place this October 14 to 16 in Hanover, Germany – you can expect an overwhelming shade of orange at the event’s main party evening. “Orange is the New Sound” is how the organisers are...Read more...
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Healthcare with Hearing Loss: Improving Communication Access in Medical Care, Live from FHH 2026
For people living with hearing loss, navigating healthcare settings can be one of the most stressful communication challenges they face. In this panel discussion from the 6th Annual Future of Hearing Healthcare Conference, moderators Shari Eberts and Gael Hannan are joined by advocates Tony Iacolucci and Peggy Ellertsen to explore...Read more...
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NationsBenefits Selected to Manage Sam’s Club Hearing Centers Nationwide
NationsBenefits announced this week that it has been selected by Sam’s Club to manage hearing centers across Sam’s Club locations nationwide, introducing a new hearing care model focused on integrated clinical care, tele-audiology support, and health plan connectivity. The collaboration brings NationsHearing technology and hearing care services directly...Read more... -
Holistic Hearing Care: New Technologies and Their Whole Person Benefits
Advanced device features, including those found in new AI-powered hearing aids, can influence overall well-being, not just audibility. By Maren Stropahl, PhD; Kevin Seitz-Paquette, AuD Maintaining good hearing is essential for healthy aging. While many people think of hearing health...Read more... -
Providing Comprehensive Care
Hearing care professionals can provide more comprehensive patient support and expand practice revenue by offering guidance on hearing technologies, ancillary products, and emerging treatment options beyond traditional hearing aids. Many audiology patients require something other than hearing aids, either instead of or additionally, to...Read more... -
Patient-centered technology selection in ACHIEVE: What improved our outcomes?
A secondary analysis of ACHIEVE reinforces the importance of matching hearing technology and support to each patient’s real-world listening goals and communication needs. The post Patient-centered technology selection in ACHIEVE: What improved our outcomes? appeared first on Phonak Audiology Blog - Phonak Pro - life is on.Read more...
- The Oldest Old in a thoughtful audiology magazine
- Remote Autism Assessment Could Help Families Access Diagnoses
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Tinnitus Can Co-Exist with Other Disorders, but the Signal Itself Is Always Benign
By Dr. Jennifer J. Gans Reframing a Commonly Misunderstood Auditory Experience Tinnitus—the perception of sound in the absence of an external acoustic source—is one of the most common sensory experiences in humans. Millions of individuals report hearing ringing, buzzing, humming, or other internal...Read more... -
Modular Wall Design Aims to Improve Speech Clarity for People with Hearing Loss
A University of Michigan researcher has developed 3D-printed acoustic tiles that can be customized to control sound reflection and enhance communication. A researcher has developed a modular wall system using 3D-printed tiles designed to improve speech clarity for deaf and hard-of-hearing individuals by controlling how...Read more...
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GN Brings Accessible Audio and K-Pop Together at World Congress of Audiology
SEOUL, SOUTH KOREA — GN is using the 2026 World Congress of Audiology (WCA) in Seoul to spotlight the role of accessibility and inclusive audio experiences in hearing healthcare, while also releasing new survey data examining social perceptions surrounding hearing loss. As part of the event, GN partnered with...Read more...
Can Audiology OMS Setup Eliminate TPAs?
Is your Audiology Office Management System (OMS) holding your practice back? The right setup can transform data into actionable insights, empowering strategic decisions that enhance patient care and protect revenue. A well-structured OMS can uncover opportunities, streamline operations, and improve efficiency. Don’t let a generic setup dictate your clinic’s future. Learn to build an OMS that aligns with your goals, ensuring success in a competitive landscape.
Manufacturer Annual Reports
Explore annual reports from top hearing aid manufacturers. Compare results, spot market trends, and stay aligned with the strategies shaping hearing care.
Amplifon 2024
Fiscal Year: January 1 – December 31
Demant 2024
Fiscal Year: January 1 – December 31
GN Resound
Fiscal Year: January 1 – December 31
Sonova 2024/ 2025
Fiscal Year: April 1 – March 31
WSA 2024/ 2025
Fiscal Year:
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The Illusion of Choice: Manufacturer-Owned TPAs
Third-party administrators (TPAs) promise to simplify hearing aid benefits, but in reality, they control pricing, restrict options, and redirect federal Medicare dollars. Do patients truly have a choice, or is the decision already made for them?
Intended Role of TPAs and Hearing Aid Benefits
What is the intended role of a third-party administrator (TPA) in hearing aid benefits? Beyond just reading scripts and managing contracts, TPAs are designed to streamline the complexities of hearing care for Medicare Advantage plans. With a focus on predictable costs and national scale, they standardize benefits and delegate responsibilities, creating a maze of contract variations for providers. As we explore the origin and impact of TPAs, you’ll discover how they shape the hearing aid landscape and what it means for your practice. Dive in to understand the true dynamics at play!